Portfolio

What I’ve Built

The finished work, plus the decisions that shaped it. Start with the CRM campaign, app lifecycle messaging, and partner toolkit for a closer look at what I changed and what I owned. Some details in the original documents are redacted.

See the work I can’t show you ↓

Selected work

The quick highlights.

CRM: making the product matter

I changed the tone of a consumer campaign, leading with why the product mattered. It became my highest-performing campaign.

Full-Page Print Ad for a Smart Lock

A product advertisement created for several industry publications. I designed both the creative and copy, completing the final piece in InDesign.

Giving partners a place to start

I created and wrote a marketing toolkit to help B2B partners explain and market our product to their own customers.

Independent work

Built the product. Built the story.

Ordinalist and Backward are also brand-building projects. I shaped the positioning, visual direction, websites, and copy for each, adapting the message from the first impression to the small details that help someone use the product.

Explore the brands

App messaging, with a sense of timing

I created the message content and triggers for a new app’s customer journey, then went on to manage the marketing around it.

LinkedIn Posts

LinkedIn posts I wrote for a university day, where we brought in a hundred college seniors and recent graduates to tour the office, meet the various teams, and network and interview for open roles. These were published on Yamaha’s LinkedIn page.

Event Panel Display Set-Up Guide

A guide I wrote to live alongside our boat show display, so anyone who needed help during setup had a reference on hand. I handled the writing; a designer finalized the visuals. Log-in information was redacted.

Ghost-Written Announcement Letter

An announcement letter I ghost-wrote to introduce the new toolkit. Coworker information was redacted from this document.

B2B One Sheet

A B2B one-sheet I wrote to pitch and educate our OEMs on the B2B products we offered. A coworker’s information was redacted from these two sheets.

Print Mail Activation Campaign

A letter from a semi-automated campaign that triggered when a customer received a boat with a pre-installed unit. It educated them on the product, explained the benefits, and pointed them toward account activation. The final version was branded with the customer’s boat logo and included a custom-generated QR code for tracking.

Event Kiosk Set-Up Guide

A guide I wrote to accompany our smaller kiosk display, giving anyone setting it up an easy reference to follow.

B2B Presentation

A B2B presentation I built to outline what our marketing tool did and how OEMs could take advantage of it. The platform was custom, pushing messages both in-app and over email, and comparable to tools like HubSpot or Salesforce Marketing Cloud. Internal URLs and screenshots containing proprietary information were redacted from these slides.

App messaging, with a sense of timing

I created the message content and triggers for a new app’s customer journey, then went on to manage the marketing around it.

B2B One Sheet

A B2B one-sheet I wrote to pitch and educate our OEMs on the B2B products we offered. A coworker’s information was redacted from these two sheets.

LinkedIn Posts

LinkedIn posts I wrote for a university day, where we brought in a hundred college seniors and recent graduates to tour the office, meet the various teams, and network and interview for open roles. These were published on Yamaha’s LinkedIn page.

Print Mail Activation Campaign

A letter from a semi-automated campaign that triggered when a customer received a boat with a pre-installed unit. It educated them on the product, explained the benefits, and pointed them toward account activation. The final version was branded with the customer’s boat logo and included a custom-generated QR code for tracking.

Event Panel Display Set-Up Guide

A guide I wrote to live alongside our boat show display, so anyone who needed help during setup had a reference on hand. I handled the writing; a designer finalized the visuals. Log-in information was redacted.

Event Kiosk Set-Up Guide

A guide I wrote to accompany our smaller kiosk display, giving anyone setting it up an easy reference to follow.

Ghost-Written Announcement Letter

An announcement letter I ghost-wrote to introduce the new toolkit. Coworker information was redacted from this document.

B2B Presentation

A B2B presentation I built to outline what our marketing tool did and how OEMs could take advantage of it. The platform was custom, pushing messages both in-app and over email, and comparable to tools like HubSpot or Salesforce Marketing Cloud. Internal URLs and screenshots containing proprietary information were redacted from these slides.

Examples not included

The work you can’t see.

Some of my work contains information that can’t be shared publicly. These examples describe what I created and why it was useful, without exposing the original documents or their confidential details.

Not shown — confidential

Slides For Executives

I’ve created numerous slides for division executives used in executive meetings as well as C-Suite and higher presentations. They included items such as high-level overviews of current campaigns, projects, financials, and anything else an executive would need.

Not shown — confidential

Competitor Comparison Trackers

Multiple internal documents tracking current and historical competitor information (pricing, hardware features, app features, and more) updated on a regular cadence with historical records kept for reference.

Not shown — confidential

Customer Journey Mapping

Multiple customer journeys from different perspectives, identifying key points in the purchase and install process and surfacing where marketing was under-utilized. This drove future campaigns and in-app experience changes.

Not shown — confidential

White Paper — Subscription Pricing Increase

A project overview for everything that needed to happen when we raised our subscription price: key players, timelines, concerns, and the communication plan, plus segment-specific copy, presented to management for approval.

Not shown — confidential

Reporting Dashboards

Excel dashboards matching email send data with activation data to determine open, click, and activation rates over time and all-up. Also included were pivot tables with custom slicers and various line and bar graphs.

Not shown — confidential

Press Releases

I have helped write and edit multiple press releases, starting in 2023 through my current position.