Print mail activation campaign
A letter from a semi-automated campaign that triggered when a customer received a boat with a pre-installed unit. It educated them on the product, explained the benefits, and pointed them toward account activation. The final version was branded with the customer’s boat logo and included a custom-generated QR code for tracking.
Yamaha Motor / Siren MarineClientCopy and campaign logicMy role
- I planned it
- I wrote it
The work.
