About
Who I Am
A marketer who is comfortable on both sides of the tech-and-marketing line and pairs sharp creative with rigorous analytics, then lets the data shape whatever comes next.
Dublin, Ireland for a trade show
Take complex technology and translate it into growth.
Based just north of Atlanta, I’m a marketing manager who leads multi-channel campaigns that turn brand awareness into qualified, measurable growth. I’m currently at PTI Security Systems, a subsidiary of ASSA ABLOY Global Solutions, where I oversee paid media across digital and print, manage the departmental budget, and own the end-to-end execution of every trade show and event, from booth procurement and union labor to shipping logistics and scheduling.
My career has been tied together by a love for all things technology. At Yamaha Motor, I worked in the Marine IoT division, running comprehensive campaigns, managing budgets north of $1M, and building segmented outreach programs that lifted engagement by 35% and conversions by 16%.
At Amperity, I restructured the customer reference program, sharpening my customer-engagement skills while driving a 70% conversion rate and accelerating sales cycles by 30%.
My career started with an internship that grew into a full-time role at GigaMonster, an internet service provider specializing in fiber solutions for multi-dwelling units. That’s where I built the foundation in marketing fundamentals and customer interaction that’s carried through every role since.
I hold a BBA in Marketing from Kennesaw State University, but before that, I spent two years studying software engineering. What I eventually realized was I enjoyed it most as a hobby. That insight, paired with a desire to work closer to people, ideas, and growth, is what led me to marketing in the first place.
Now, I care most about work that connects strategy, storytelling, results, and technology. Take a look around, see what I’ve built. If something resonates, I’d love to hear from you.
Off the clock
Outside The Office
When I’m not building campaigns, you’ll usually find me writing, digging into the latest technology, making apps to solve a niche problem, or out on a trail somewhere. My partner and I live with our three cats, who are always getting themselves and others into trouble. Between hikes and workouts, I’m almost always chasing down new music. As a proud and avid Taylor Swift fan, I firmly believe a good soundtrack makes every situation better. I’m endlessly curious by nature, whether that means exploring a new app, a new recipe, or a new corner of the world.
From the left: Willow, Earl, & Bailey