Why timing matters when sending out comms
I created the message content and triggers for a new app’s customer journey. I went on to manage all marketing around the app.
Yamaha Motor / Siren MarineClientCustomer journey, copy, and message triggersMy role
- I planned it
- I wrote it
- I launched it
The decision
The message and the moment needed to work together. I developed the customer-facing content alongside the triggers that determined when it would appear. Writing the words was one part of the job; deciding when the app should say them was another.
My contribution
I created the message content and triggers. Our app developer handled implementation. The slides show the customer messaging and journey work; the developer’s name has been redacted.
What changed
The delivered work was a set of messages and triggers for the new app. My involvement continued beyond this content: I went on to manage all marketing around the app.
The work.
