MARKETING
×
TECHNOLOGY
When marketing intersects technology…
Someone has to translate.
I'm an Atlanta-based marketer with a love for storytelling, data, and all things technology. I help companies solve problems that sit at the messy overlap of tech and marketing… and I am suspiciously comfortable on both sides.
01 — The Overlap
I help companies solve problems that sit at the messy overlap of tech and marketing.
Most people are strong on one side and weak on the other; I am comfortable on both. That means pairing sharp creative with rigorous analytics, then letting the data shape the next campaign into something better than the last.
02 — Impact, measured
The numbers back me up.
$1M+
Media & CRM budgets managed
+35%
CRM engagement lift
+27%
Higher click-through
+16%
Conversion lift
70%
Reference-program conversion
30%
Faster sales cycles
03 — Selected work
The work is the evidence.
View all work
B2B Marketing Toolkit
A B2B guide I created and wrote covering everything marketing for our company. Since we sold both B2B and B2C, I felt it was important to give our B2B partners a toolkit they could lean on when they began marketing our product to their own customers.
Print Mail Activation Campaign
A letter from a semi-automated campaign that triggered when a customer received a boat with a pre-installed unit. It educated them on the product, explained the benefits, and pointed them toward account activation. The final version was branded with the customer’s boat logo and included a custom-generated QR code for tracking.
Recognition
His leadership and mentorship extend across multiple groups, positively impacting the entire organization. His infectious energy and innovative approach positions him as a next-generation powersports leader — leveraging technology and data to relentlessly pursue action, speed, and results.
— Power Sports Business “40 Under 40”, 2025
Ordinalist
Pick your path
View the history, see the work, get in touch, or meet the cats. The choice is yours.