Back to the portfolio

Giving partners a place to start

I created and wrote a marketing toolkit to help B2B partners explain and market our product to their own customers.

Yamaha Motor / Siren MarineClientToolkit strategy, structure, and writingMy role
  • I planned it
  • I wrote it

  1. The decision

    We sold to both businesses and consumers. Our B2B partners also needed to market the product to their customers, so I saw a need for a guide they could turn to when that work began.

  2. My contribution

    I created and wrote the toolkit, bringing the company’s marketing information into a practical reference for partners. The aim was to give them a useful starting point for their own marketing.

  3. What changed

    Partners had a toolkit they could lean on when introducing the product to their customers. The complete guide below shows how I organized and explained the material.